My Life is Shan
 

Product Launch: Shippo Tracking API

 

Overview

The Shippo Tracking API allows developers to receive live delivery information using shipment tracking numbers.

We considered it as an entry product – the implementation is simple, it can be built independent of existing system, and it has more general consumer appeal

 

Launch Goals

As an entry product, we want to use it to establish a relationship with customers quickly. So we decide to launch the product for free – with minimal viable features. Our goal was to:

  • Get as many users as possible – free was very attractive for both businesses and hobbyists
  • Learn what users were building – so we can build features based on market feedback
  • 2º goal: Gain users outside of fulfillment – explore opportunities outside of direct shippers

 

Results

Since launch, Shippo acquired many great Tracking API customers. We also improved the product to include more features, and began to charge customers for the use of the API.

The business development team uses the Tracking API as a fast win, getting prospects give Shippo a try. A great experience with this product opens the door for us to sell deeper into the organization. 

 

Notable Customers

  • Nordstrom via DSCO fulfillment
  • Ipsy
  • Trello
  • Marley Spoon by Martha Stewart Living
 
Photo by demaerre/iStock / Getty Images
Photo by demaerre/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
 

Tactics

Community etc etc

Photo by Naphat_Jorjee/iStock / Getty Images
Photo by Naphat_Jorjee/iStock / Getty Images
 
Photo by Naphat_Jorjee/iStock / Getty Images
Photo by Naphat_Jorjee/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
 
Photo by hikesterson/iStock / Getty Images
Photo by hikesterson/iStock / Getty Images