My Life is Shan
 

Partnerships: eBay Canada & Shippo

 

Overview

eBay Canada partnered with Shippo to offer their “ship-from-home” business owners a better, full-featured shipping platform, replacing their partnership with PayPal Shipping.

Canada was the first of many global eBay-Shippo partnerships. Its success was vital to expanding our relationship with them.

 

Market research

To support product design and launch efforts, I researched eBay’s existing seller experience, community forums, alternative shipping platforms, and interviewed eBay sellers to understand the problems small businesses were running into when shipping.

With this knowledge, together with a product designer, we developed prototypes of the eBay-Shippo experience to share with eBay sellers to gain feedback. This research also helped us tailor our messaging at launch.

 

Launch Goals

Over 3 months, migrate the same amount of sellers who are currently using eBay’s PayPal solution, over to using Shippo.
 

Results

Description etc etc.....  

x seller sign up
x shipments shipped per seller

 
Photo by demaerre/iStock / Getty Images
Photo by demaerre/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
 

Tactics

Community etc etc

Photo by Naphat_Jorjee/iStock / Getty Images
Photo by Naphat_Jorjee/iStock / Getty Images
 
Photo by Naphat_Jorjee/iStock / Getty Images
Photo by Naphat_Jorjee/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
Photo by mihalis_a/iStock / Getty Images
 
Photo by hikesterson/iStock / Getty Images
Photo by hikesterson/iStock / Getty Images